Revenue systems
GoHighLevel architecture, pipelines, calendars, forms, funnels, lifecycle communication, lead scoring, and sales reporting.
About Dave
The bridge between the business and the build.
The Process Automate is a founder-led AI systems studio built on hands-on work across sales, marketing, operations, client delivery, e-commerce, and automation.
DaveFounder · Systems Architect
Why this business exists
Good systems begin with understanding the work.
Dave has worked as a GoHighLevel and automations expert, operations manager, project manager, SEO specialist, business-process consultant, and AI consultant. That range led to one conviction: the best systems are designed from the work backward.
A successful project improves the daily experience for the team: faster follow-up, clearer handoffs, less repeated work, and information people can act on.
The Process Automate closes that gap—turning the way a business should run into systems people can actually use.
The experience stack
One operator across the whole system.
Dave connects the decisions across revenue, delivery, data, AI, and people. Tool selection follows the process and the team’s needs.
Automation & AI
Make, Zapier, Pabbly, Claude API, AI agents, knowledge systems, webhooks, APIs, and failure-aware workflow design.
Operations
Project delivery, client onboarding, ownership design, dashboards, SOPs, quality control, and management reporting.
Growth & commerce
Shopify, SEO, retention workflows, digital marketing operations, Node.js, Express, Python, and custom integrations.
Credentials and range
Technical enough to build. Commercial enough to prioritize.
Certified AI Specialist (CAIS)Applied AI strategy, implementation, and adoption.
BS Business AdministrationSystems are evaluated through the economics and the operation.
GoHighLevel across 5+ industriesIncluding real estate, chiropractic, agencies, dealer networks, and local services.
Philippines ↔ Macau · global deliveryRemote-first collaboration across markets and time zones.
Working principles
The Glass Box standard.
- Make the business case first.If the value is unclear, the build should wait.
- Keep humans where judgment matters.Automation should increase control, not hide decisions.
- Design for failure.Critical systems need monitoring, exceptions, and recovery paths.
- Transfer ownership.The client should understand and own the system they paid for.
Founder to founder
Talk to the person who will build it.
Start with a free 20-minute conversation about your process.