The Automation Stack
Custom automations that eliminate manual work — $800–$1,500 per build
Overview
The Automation Stack is a standalone or add-on service for businesses that need specific automation problems solved — without a full GHL rebuild or retainer commitment. Each engagement is scoped around a defined business process you currently do manually that should be running automatically. Built on Make.com, Zapier, GHL Workflows, or a combination depending on what fits best.
What’s Included (Per Engagement)
- Discovery & process mapping session (1 hr)
- Custom automation build (1 primary flow)
- Testing across all trigger conditions
- Error handling & fallback logic
- Documentation: what it does, how to maintain it
- Integration with up to 3 platforms / tools
- 1 round of post-launch revisions
- Loom video walkthrough of the completed build
- 14 days of post-launch bug-fix support
- Reusable template if applicable
Pricing Tiers
| Price | Scope |
|---|---|
| $800 | Simple flow: 1–2 steps, 1–2 platforms, no conditional logic |
| $1,100 | Mid-complexity: 3–6 steps, 2–3 platforms, conditional branching |
| $1,500 | Complex: 7+ steps, multi-platform, AI logic, error handling |
Example Builds
- Aircall call recording → MP3 to Google Drive → GPT-4o transcription & evaluation → logged to Sheets ($1,100–$1,500)
- GHL new lead → enrichment via Apollo → auto-tag by ICP score → assign to rep by territory ($1,000–$1,200)
- Shopify order → GHL contact created → post-purchase SMS sequence triggered ($800–$1,000)
- Form submission → PDF generated → emailed to client + filed to Google Drive ($800)
- Monthly GHL pipeline data → auto-pulled to Sheets → summary emailed to leadership ($900–$1,100)
Investment
$800–$1,500 per build, scoped after the discovery call. Payment: 100% upfront for builds under $1,000; 50% upfront / 50% on delivery for $1,000+.